Assistant Producer/Researcher, Radio Television Hong Kong,

TV Department

As an assistant producer or a researcher for various docu-dramas, documentaries and educational programmes.

   Programmes: 禁毒檔案 , 小學問答比賽 2005, 教出彩虹, 性本善, School ETV Programmes ...and more.

Skills developed: content research, sizeable video production management, video filming and editing, press conference, exhibition, partnership with public organizations, MC script writing.

Management Trainee / Assistant Manager, Asia Television Ltd

Assisted senior management from corporate development, programme department, marketing and sales department for various tasks and special projects.

As a key team member for the year-long large scale campaign - Launch of Digital Terrestrial TV’s 數碼地面電視 promotion in Hong Kong in 2007 ; collaboration with stakeholders (e.g. government, TV set manufacturers, retailers, media, KOL & celebrities, industry practitioners, etc.)

Drove the project “30 Years of Opening Up and Reform” 改革開放三十年. Served as the secretary of the project committee consisted of senior managements from Sina Web, Guangdong TV, Guangdong Radio, YangCheng WanBao 羊城晚報, Metro Radio & ATV.

   News Coverage :中國新聞網 China News Service | 大公報 TaiKungPao

Exposure: public affairs, government affairs, corporate partnership and Mainland China business

Local fixer / reseacher for regional TV / Advertising productions
(for Singapore media)

2010: Taxi in Asia

2011: Being a child

2013: What Now 青春之後

Research and production coordination for cross-country documentary productions in Asia. Responsible for research and production co-ordination at Hong Kong, Macau and Guangzhou for Singapore media companies like Channel News Asia and Channel 8.

Skills developed: Research and co-ordination for regional TV co-production

Reseacher, a documentary about Shanghai World Expo
(RTHK)

 2010: Shanghai World Expo 我們在世博

Reseacher, a documentary series filmed at 9 cities in China
(RTHK)

2019: A Journey into Wu Guanzhong's Jiangnan 走進吳冠中的江南

As the researcher for a documentary series about Chinese contemporary master painter Wu Guanzhong. A total of 9 cities and remote villages with historical sites in PRC were visited. Responsible for content research and liaison with local government and organizations.

Exposure: Filming in remote locations in China, liaision with provincial and local government departments

Project Consultant / Temporary Associate Mananger,

Hong Kong Institute of Certified Public Accountants

• Planning and organizing daily professional trainings and conferences
• Handled 100+ training with teammates in a year
• As the project manager for 4 professional conferences and 1 flagship annual conference
• Administrative support of the Institute's CPD advisory panel

Project Manager, Marketing Solutions Team / Events Team,

South China Morning Post

• Premium Event: "Timeless Treasure" a VIP cocktail party with art exhibition@Forfar (for Wing Tai Properties)
• Conference: Tapping the Potential of Mobile Commerce with Innovation (for VISA)
• Conference: ANZ / SCMP Business Leaders Conference for ANZ Bank (for ANZ Bank)
• Conference: Redefining Hong Kong Series - seminar 4: English Standards Forum
• Website: Shenzhen Qianhai 深圳前海 English's original official website
• ... more publications, events & conferences

Project Consultant, APAC, LeEco / LeVR

• As LeVR’s sole Hong Kong representative for LeVR matters.
• As an in-house consultant closely worked with colleagues from Beijing headquarters on overseas markets matters, such as Virtual Reality (VR) content partnership and Smart TV apps stores setup.
• Provided strategy, international marketing research and marketing insights.
• Built partnership with overseas content providers, film festivals, production houses and tertiary institutes for LeVR, e.g. Sundance Film Festival (HK), HK French Film Festival.

    News Coverage : 鳳凰網 ifeng.com | Sohu

    Info: Sundance Film Festival Official Website

• Persuaded senior management of copyright owners, production houses and technology partners to sign MOU with LeVR, regions: HK, PRC, Taiwan, S. Korea, Singapore

Copywriter / Editor for clients like Google, Hang Seng Insurance, Yidan Prize

• Google Story Lab: As a Chinese language copywriter and researcher for around 15 Google's client success stories in the Greater China market were curated.
• Copyrwriter of Healthy and Positive Lifestyle Guide for Teenagers 青少年正向健康生活攻略.
• Hang Seng Insurance: copywriter of a new product brochure, editor of revamped product brochures.
• Yidan Prize: editor of the 2018-19 annual report of the world's largest global education award, funded by Mr Chen Yidan - a founder of Tencent.
• ...and many pieces of thought leadership articles, op-eds, press release, press invitation, media brief,etc.

Associate Director, Business Development & Partnership,

HK Youth Innovation and Incubation Development Foundation

• Built and managed a marketing team with 3 managers and 3 junior staff, oversaw the following business areas: business development, strategic planning, marketing, PR, community engagement, corporate partnership, customer service and merchant relations.
• Engaged stakeholders in Hong Kong and Greater Bay Area’s tech ecosystem, e.g. startup incubators, universities, government departments, semi-governmental organisations, chambers and investors.
• Formulated branding and marketing plans for engagement projects.